Multi-Source Fitment Intelligence
CHALLENGE: The VP of Sales tracked a single week in September 2024 to quantify the problem. Across all 20 branches, the counter teams received 1,087 fitment inquiries. Of those, 643 were complex — heavy-duty, off-highway, or multi-source cross-reference required. Resolution data showed a clear split:
SOLUTION: We spent 5 weeks in discovery across 4 branches — the Memphis headquarters, the Nashville branch, the Little Rock branch, and the Jackson, Mississippi branch — observing how counter staff handled complex fitment inquiries and documenting the decision logic the senior specialists applied.









