Pricing & Quoting Intelligence
CHALLENGE: Forty-eight reps were making thousands of pricing decisions weekly with no structured guidance at the moment the decision was made. Margin feedback arrived after the fact — in monthly reports and quarterly reviews — weeks after the damage was done.
SOLUTION: We analyzed 24 months of transaction-level data across all 48 reps and 14 branches. The analysis confirmed that competitors weren't forcing prices down — the distributor's own pricing habits were. Intelligence was embedded directly into the Prophet 21 quoting workflow, surfacing margin impact on the same screen where the rep built the quote.









