Contractor Pricing Intelligence
CHALLENGE: The VP had tried to address pricing discipline twice. In 2022, she tightened the Prophet 21 approval thresholds — any discount below a defined floor required branch manager sign-off. Within 3 months, branch managers were batch-approving exceptions because the volume of requests was unmanageable. The policy added friction without adding intelligence.
SOLUTION: We spent 4 weeks in discovery analyzing 30 months of transaction-level pricing data across all 32 reps and 10 branches — 1.4 million commercial transactions.









